With all due respect, if I were told I could go from Snugger Fit to Magnum XL over 10 years ago, I would have paid a million if I had it in-pocket. Prices on all goods and services have gone up over time, but given the specialization of this procedure, the quality of work these folks perform, and the priceless boost in confidence you can get, you really ought not to nickel & dime with your one & only penis.
And don't get me wrong, I've done whatever I can to bring Seasonal promotions and discounts, and also add more Sponsors to create a healthier competitive environment (and in turn, better value), but if $400 is a deal-breaker, Elective Cosmetic Medicine might not be for you.